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	<title>St Lucia Hotel and Tourism Association</title>
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	<link>http://www.slhta.org</link>
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		<title>St. Lucia Jazz Festival 2012 line up</title>
		<link>http://www.slhta.org/st-lucia-jazz-festival-2012-line-up/</link>
		<comments>http://www.slhta.org/st-lucia-jazz-festival-2012-line-up/#comments</comments>
		<pubDate>Sun, 19 Feb 2012 23:05:40 +0000</pubDate>
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				<category><![CDATA[Events]]></category>

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		<description><![CDATA[The St. Lucia Jazz Festival 2012
April 30th &#8211;  May 13th
Click image below to view

To view full size image, copy:
http://www.slhta.org/wp-content/uploads/2012/02/Jazz-Line-Up.jpg 
 into browser.
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			<content:encoded><![CDATA[<h2>The St. Lucia Jazz Festival 2012</h2>
<p>April 30th &#8211;  May 13th</p>
<p>Click image below to view</p>
<p><a href="http://www.slhta.org/wp-content/uploads/2012/02/Jazz-Line-Up.jpg" target="_blank"><img class="alignnone size-medium wp-image-4591" title="Jazz Line Up" src="http://www.slhta.org/wp-content/uploads/2012/02/Jazz-Line-Up-300x234.jpg" alt="" width="300" height="234" /></a></p>
<p>To view full size image, copy:</p>
<blockquote><p><span style="color: #000080;"><em>http://www.slhta.org/wp-content/uploads/2012/02/Jazz-Line-Up.jpg </em></span></p></blockquote>
<p><span style="color: #000080;"><em> </em></span>into browser.</p>
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		<title>SLTB and SLHTA launch Enhanced Booking Engine System</title>
		<link>http://www.slhta.org/sltb-and-slhta-launch-enhanced-booking-engine-system/</link>
		<comments>http://www.slhta.org/sltb-and-slhta-launch-enhanced-booking-engine-system/#comments</comments>
		<pubDate>Sun, 19 Feb 2012 22:54:45 +0000</pubDate>
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				<category><![CDATA[News & updates]]></category>

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		<description><![CDATA[The Saint Lucia Tourist Board and Saint Lucia Hotel &#38; Tourism Association
Launches Enhanced Booking Engine System by Regatta Travel Solutions
Saint Lucia (February 13, 2012)


The Saint Lucia Tourist Board (SLTB) and the Saint Lucia Hotel &#38; Tourism Association (SLHTA) will jointly launch a new and improved booking engine on their respective websites www.saintlucianow.com and www.bookstlucianow.com.  Designed to bolster [...]]]></description>
			<content:encoded><![CDATA[<h3><span style="font-weight: normal;"><strong>The Saint Lucia Tourist Board and Saint Lucia Hotel &amp; Tourism Association<br />
</strong><strong>Launches Enhanced Booking Engine System by Regatta Travel Solutions<br />
</strong><strong>Saint Lucia (February 13, 2012)</strong></span></h3>
<p><br/></p>
<div>
The Saint Lucia Tourist Board (SLTB) and the Saint Lucia Hotel &amp; Tourism Association (SLHTA) will jointly launch a new and improved booking engine on their respective websites <a href="http://www.saintlucianow.com/" target="_blank">www.saintlucianow.com</a> and <a href="http://www.bookstlucianow.com/" target="_blank">www.bookstlucianow.com</a>.  Designed to bolster the island’s tourism industry and enhance the consumer and travel agent booking experience, the new system is provided by Regatta Travel Solutions.</div>
<div>&#8220;The SLHTA booking engine <a href="http://www.bookstlucianow.com/" target="_blank">www.bookstlucianow.com</a> gives a unique new opportunity to a broad spectrum of our members to have their accommodation and excursion product available and instantly bookable online&#8211; soon restaurants will be added also,” said Karolin Troubetzkoy, President of the SLHTA. “The SLHTA is particularly pleased that the Saint Lucia Tourist Board cooperated with SLHTA in this venture and that our booking engine has been incorporated in the SLTB destination website. We look forward to discussing more coop marketing activities with the SLTB to the benefit of our hotel and tourism industry.&#8221;</div>
<div>The new booking engine will enrich the consumer’s experience of planning a trip to Saint Lucia and will allow travel agents to book specials, provide their IATA number and information and earn commission.  “In the coming weeks, further enhancements to the engine will allow agents to be able to register and login to access special offers tailored to travel agents, track bookings and commissions, and much more,” adds Louis Lewis, Director of Tourism for the Saint Lucia Tourist Board.</div>
<div>“We are pleased to have been chosen for this project,” said Ashwin Kamlani, President of Regatta Travel Solutions. “Other Caribbean destinations have seen a high rate of return with this booking engine and we expect to replicate this success in Saint Lucia.”</div>
<div>For more information about the island of Saint Lucia and its award-wining properties, call <a href="tel:1-800-456-3984" target="_blank">1-800-456-3984</a>, or visit <a href="http://www.saintlucianow.com/" target="_blank">www.saintlucianow.com</a> or <a href="http://www.bookstlucianow.com/" target="_blank">www.bookstlucianow.com</a>.</div>
<p><br/></p>
<div><strong>About Saint Lucia</strong></div>
<div>One of the Windward Islands of the West Indies&#8217; Lesser Antilles, Saint Lucia (pronounced Saint LOO-sha) is nestled halfway down the eastern Caribbean archipelago. The &#8220;Helen of the West Indies,&#8221; Saint Lucia is known for its natural beauty and diverse attractions, including the signature Piton Mountains &#8211; a UNESCO World Heritage Site &#8211; a tropical rainforest and one of the world&#8217;s few drive-in volcanoes. Culturally rich offerings include the bustling marketplace in the capital of Castries, quaint fishing villages along the coastline, and the annual Saint Lucia Jazz festival. Saint Lucia&#8217;s wide range of accommodations includes world-class five-star resorts, all-inclusive resorts, intimate inns and value-oriented properties.</div>
<p><br/></p>
<div><strong>About Saint Lucia Hotel &amp; Tourism Association</strong></div>
<div>As the principal tourism private sector agency in St. Lucia, the SLHTA is responsible for facilitating tourism sector development and management in St. Lucia. The SLHTA is a private non-profit membership organization that functions as the “official organization and national spokesperson” for the hospitality Industry and its wide membership.  The SLHTA has a grouping of over two hundred members covering a wide segment of the economic spectrum of St. Lucia to include the tourism, manufacturing, agriculture and services sectors.</div>
<div>The SLHTA is dedicated to representing, informing, educating and upholding the interests of its membership in the tourism industry, which has earned it the reputation as the “Voice of the Hospitality Industry”.</div>
<p><br/></p>
<div><strong>Regatta Travel Solutions Inc.</strong></div>
<div>Founded by Ashwin Kamlani, Regatta Travel Solutions provides specialized online booking technology and marketing tactics for DMOs (Destination Marketing Organizations). DMOs that use Regatta to book travel on their sites can increase demand for their destination, lower the cost paid by suppliers per booking, and increase membership and participation for their organizations. Visit <a href="http://www.regattatravelsolutions.com/" target="_blank">www.regattatravelsolutions.com</a> for more details.</div>
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		<title>Press Release on Ticket Sales for St. Lucia Jazz 2012</title>
		<link>http://www.slhta.org/press-release-on-ticket-sales-for-st-lucia-jazz-2012/</link>
		<comments>http://www.slhta.org/press-release-on-ticket-sales-for-st-lucia-jazz-2012/#comments</comments>
		<pubDate>Sun, 19 Feb 2012 21:51:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News & updates]]></category>

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		<description><![CDATA[
FOR IMMEDIATE RELEASE
Media Contacts:
John Emmanuel
Saint Lucia Tourist Board
758 452 4094 / 758 458 7149
johnemmanuel@stlucia.org

ONLINE TICKET SALES FOR SAINT LUCIA JAZZ BEGIN FEBRUARY 10th
Box Office sales commence March 12th

SAINT LUCIA (February 10, 2012) – With the most anticipated Festival  in the Caribbean being a mere two months away, eager patrons to Saint Lucia Jazz can, as [...]]]></description>
			<content:encoded><![CDATA[<p><strong id="internal-source-marker_0.5846930081024766"><img src="https://lh6.googleusercontent.com/I7PzssH0mTrfMO4tCdjrI8A0_7QnkMVej_uZswRJUVrhjLLoEzb_tXQ04pLBEml1TOi0vE5TPytpUog1olfP7ielZBiypV5XhUyGLuka8C6ThqM6ICY" alt="" width="624px;" height="150px;" /></strong></p>
<p><strong id="internal-source-marker_0.5846930081024766">FOR IMMEDIATE RELEASE</p>
<p dir="ltr">Media Contacts:</p>
<p dir="ltr">John Emmanuel</p>
<p dir="ltr">Saint Lucia Tourist Board</p>
<p dir="ltr">758 452 4094 / 758 458 7149</p>
<p><a href="mailto:johnemmanuel@stlucia.org">johnemmanuel@stlucia.org</a></p>
<p dir="ltr">
ONLINE TICKET SALES FOR SAINT LUCIA JAZZ BEGIN FEBRUARY 10th</p>
<p dir="ltr">Box Office sales commence March 12th</p>
<p></strong></p>
<p>SAINT LUCIA (February 10, 2012) – With the most anticipated Festival  in the Caribbean being a mere two months away, eager patrons to Saint Lucia Jazz can, as of February 10th, purchase main stage tickets online.<br />
Tickets for main stage activities on Wednesday and Thursday May 9th and 10th at the Gaiety on Rodney Bay and the popular weekend Pigeon Island National Landmark shows on May 11-13, can be bought at <a href="http://www.stluciajazz.org/">www.stluciajazz.org</a>.<br />
Director of Tourism Louis Lewis says in an attempt to ensure maximum audience participation in Saint Lucia Jazz, both weekdays and weekend show prices have again this year, remained unchanged. Weekday shows cost EC$100.00 per-day; the eve of the weekend show on Friday at the Pigeon Island National Landmark cost EC$150.00 while weekend shows cost EC$175.00 per-day.<br />
“With us making no sacrifices as to the star studded quality of the line-up for Saint Jazz, we always strive to ensure that the various shows are priced affordably so as to appeal not only to on island but overseas audiences,” noted Lewis.<br />
The 21 edition of Saint Lucia Jazz will feature some of the best live performances from renowned local, regional and international superstars, with celebrated performer and multiple Grammy-winner Lionel Richie headlining this year’s festival.<br />
Tickets purchased online can be printed at home of picked up at the venue “Will Call” window on show days ONLY. Tickets can be printed at home up to Wednesday, May 2nd, 2012.<br />
On-island in-store ticket sales commence Monday 12th March, 2012 and can be purchased at The Cell on Jeremie Street, Castries; Sunshine Bookshop outlets at the JQ Rodney Bay and Gablewoods Malls.<br />
Ticket outlets will accept both cash and credit card transactions, as well as bank card/ATM card transactions.  Patrons can benefit from Early Bird Discounts as of February 10th to March 31st with 15% Discount on All Tickets including season passes, which are offered for ALL 5 shows.</p>
<p>Other discounts after the early bird special from APRIL 1ST to April 30th include 10% DISCOUNT ON SEASON PASSES; 10% DISCOUNT ON PURCHASE OF 6 TICKETS OR MORE PER SHOW and 10% DISCOUNT ON BULK PURCHASES. BULK PURCHASE REFERS TO 20 OR MORE TICKETS. Opening of Jazz is EC $30.00 in advance and $40.00 at the door.</p>
<p>The festival is presented by the Saint Lucia Tourist Board and is supported by Platinum sponsor Digicel along with other Gold, Bronze and Collateral sponsors.  For more information on the full lineup for Saint Lucia Jazz 2012 along with show dates, venues and ticket sales, log onto <a href="http://www.stluciajazz.org/">www.stluciajazz.org</a>.<br />
For more information about the island of Saint Lucia call 1-800 456-3984, or 1-800 4STLUCIA or visit www.saintlucianow.com.<br />
About Saint Lucia<br />
One of the Windward Islands of the West Indies&#8217; Lesser Antilles, Saint Lucia (pronounced Saint LOO-sha) is nestled halfway down the Eastern Caribbean archipelago. The &#8220;Helen of the West Indies,&#8221; Saint Lucia is known for its natural beauty and diverse attractions, including the signature Piton Mountains &#8211; a UNESCO World Heritage Site &#8211; a tropical rainforest and one of the world&#8217;s few drive-in volcanoes. Culturally rich offerings include the bustling marketplace in the capital of Castries, quaint fishing villages along the coastline, and the annual Saint Lucia Jazz festival. Saint Lucia&#8217;s wide range of accommodations includes world-class five-star resorts, all-inclusive resorts, intimate inns and value-oriented properties. Saint Lucia also is home to world class cruise and yachting facilities.</p>
<p>For more information, visit <a href="about:blank">www.saintlucianow.com</a></p>
<p>ENDS</p>
<p><strong id="internal-source-marker_0.5846930081024766"><img src="https://lh4.googleusercontent.com/PcTMR-7gz2-LILYFfZIJCt8Ixgvp-HXS3eRn8JPn08Zpp0_s8SmWyxL-NKy6hEccFZ4QPEGYhWEPW0sgTnjoFfuZdkwnHNXoDUYpH8lo7gXwi0nOUjU" alt="" width="624px;" height="62px;" /></strong></p>
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		<title>The Week At SLHTA, February 17th, 2012</title>
		<link>http://www.slhta.org/the-week-at-slhta-february-17th-2012/</link>
		<comments>http://www.slhta.org/the-week-at-slhta-february-17th-2012/#comments</comments>
		<pubDate>Sun, 19 Feb 2012 21:28:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>

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February 17, 2012























































SLHTA Congratulates Newly Certified SupervisorsThe Saint Lucia Hotel and Tourism Association (SLHTA) wishes to congratulate Mrs. Sharon Skeete-Barrow (Sandals Grande Beach Resort and Spa), Mr. Cyril Popo (Coconut Bay Beach Resort and Spa) and Ms. Filia Hyacinth (The Landings &#8211; A Rock Resort), on their successful completion of the Certified Hospitality Supervisor examination [...]]]></description>
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<td align="left"><strong>February 17, 2012</strong></td>
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<td align="left"><strong>SLHTA Congratulates Newly Certified Supervisors</strong>The Saint Lucia Hotel and Tourism Association (SLHTA) wishes to congratulate Mrs. Sharon Skeete-Barrow (Sandals Grande Beach Resort and Spa), Mr. Cyril Popo (Coconut Bay Beach Resort and Spa) and Ms. Filia Hyacinth (The Landings &#8211; A Rock Resort), on their successful completion of the Certified Hospitality Supervisor examination from the American Hospitality and Lodging Educational Institute. The training programme was coordinated by the SLHTA over the course of two months. Upon completion of the course they have received a certification and lapel pin from the institution.</p>
<p>If you are interested in becoming a certified hospitality supervisor, call Mr. Wendel George at the SLHTA at 453-1811 today!</td>
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<td align="left"><strong>Saint Lucia Guidebook</strong></p>
<div><img src="http://ih.constantcontact.com/fs029/1109087067672/img/16.jpg" border="0" alt="SLTB Logo" vspace="2" width="131" /></div>
<p>The 160 page guide was launched in October 2011 and represents an additional marketing tool designed to boost Saint Lucia&#8217;s visibility on the French mainland and other French dependent territories like Martinique and Guadeloupe. The first ever guidebook, dedicated &#8216;Lonely Planet Guide&#8217; to Saint Lucia has been launched in the French market, with over 5,000 copies hitting newsstands in the first phase.</p>
<p>The guidebook&#8217;s tremendous popularity and success in the marketplace has since prompted a second print-run of an additional 5,000 copies in January 2012.</p>
<p>Saint Lucia Tourist Board representatives in the French market have welcomed the introduction of the guidebook, and view it as an invaluable tool in helping to spread the word on the destination.</p>
<p>Presented by renowned travel writer Jean-Bernard Carillet who spent weeks experiencing the island first hand, the guidebook presents Saint Lucia from a variety of angles  and showcases the island&#8217;s  diverse culture, history, environment and cuisine.</p>
<p>Chronicling one-on-one conversations with average and some of the more emblematic Saint Lucians, the guides also documents several popular sites and attractions on island; like climbing the famed UNESCO designated World Heritage Site Pitons Mountains, to hiking from Fonds Gens Libres and other natural trails such as Tet Paul.</td>
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<div><strong>Meeting &amp; Incentives 2012</strong></div>
<div><strong><br />
</strong></div>
<p>The Caribbean Meeting &amp; Incentives Guide is distributed in the UK with the cooperation and under the umbrella of the Caribbean Tourism Organization.</p>
<p>5000 copies will be distributed to Top Corporate Meeting/Event Organisers who are key individuals responsible for arranging events, corporate hospitality, incentive travel programmes and business travel on behalf of their company. These individuals are involved with selecting the hotels, organising travel arrangements and overseeing arrangements on behalf of their company.</p>
<p>For more information please contact Jane Vickers at 0170-258-2370; 0789-663-1157 or at jvickerconsultancy</p>
<p>@hotmail.co.uk</p>
<p>Advertising Rates Include:</p>
<p>Full Page = £950.00; Half Page =£595.00; Quarter Page = £300.00</p>
<p>Run of Page Special Positions on Inside Front Cover, Inside Back Cover and Outside Back Cover = £2250.00</td>
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<td align="left"><strong>Jerry Friesen Passes</strong></p>
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<p>The Saint Lucia Tourist Board joins hundreds of athletes from Canada and the United States, Bermuda, England and here on Saint Lucia in mourning the passing of Jerry Friesen, the founder and main organizer of the popular, &#8220;Cruise to Run&#8221; road race.</p>
<p>Since 2008 the SLTB has collaborated with Jerry Friesen and his Canadian based In-stride Productions in coordinating the Saint Lucia leg of the activity. &#8220;Cruise to Run&#8221; annually brought well over 200 runners to Saint Lucia&#8217;s shore for not only site seeing and other excursions, but critically to participate in their passion &#8211; the sport of running.</p>
<p>Runners would disembark a cruise ship docked at Port Castries adorned in training gear and trek through the city circuit en route to the Vigie Lighthouse before returning to their cruise ship. The overseas runners would be joined by local athletes from the St. Lucia Amateur Athletics Association.</p>
<p>A unique aspect of the race was that participating athletes would make a special donation of school supplies to the less fortunate on island as part of their &#8220;Runners Give Back&#8221; program. Others would symbolically donate their track gear.</p>
<p>Friesen&#8217;s widow Jody says, as a testament to her husband&#8217;s life, work and love of Saint Lucia, the &#8220;Cruise to Run&#8221; race will continue, bringing once again hundreds of athletes to Saint Lucia in 2013. The event is usually slated for the month of January.</td>
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<div><strong><br />
Employment Opportunities</strong></div>
<p><strong> </strong></p>
<p><strong> </strong></p>
<p>Vacancies are available for the following positions below. Please send resumes to Mr. Nicolas Zephrin at Viking Traders.</p>
<p>Office Clerk/ Receptionist</p>
<p>Accounts Clerk</p>
<p>Quality Assurance</p>
<p>Sales &amp; Marketing</td>
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Manage Waste Wisely </strong></div>
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<p><strong>WHAT</strong></p>
<p>Reduce by up to 50% the amount of waste sent to the dump. Save money by improving the use of materials and lowering waste disposal costs.</p>
<p><strong>HOW</strong></p>
<p>REDUCE - buy in bulk; avoid butter, condiments and other food items in single-portion packages; avoids disposable cups, plates and products; use refillable amenity dispensers in guest bathrooms.</td>
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<td align="left"><strong>SLHTA Booking Engine Launched </strong></p>
<div><img src="http://ih.constantcontact.com/fs029/1109087067672/img/130.gif" border="0" alt="" hspace="5" vspace="5" width="150" height="34" align="left" />The Saint Lucia Tourist Board (SLTB) and the Saint Lucia Hotel &amp; Tourism Association (SLHTA) will jointly launch a new and improved booking engine on their respective websites <a href="http://r20.rs6.net/tn.jsp?llr=yqh8l6iab&amp;et=1109321348103&amp;s=47&amp;e=001KrJ-6VXLdx5muWtnzBwgGde5AEwjyLtxj53xS6Nng2SR7C7srZeR81hSlKSHQXv0SOtSWiMm5edcuYIGdE4oJ-XnwepQEVW4YU6z52xqB9BwgD6RXcWklQ==" target="_blank">www.saintlucianow.com</a> and<a href="http://r20.rs6.net/tn.jsp?llr=yqh8l6iab&amp;et=1109321348103&amp;s=47&amp;e=001KrJ-6VXLdx40HuMFXQ_bB3VJcb81JwXNSkPaaQj3Tnaw83P06z7jlw0iy5A7IRi1dGXcFxqnAoHs5ts_HOabVEv1rEQZA1urcr0--NyREmMWJLBBTM39Zg==" target="_blank">www.bookstlucianow.com</a>.  Designed to bolster the island&#8217;s tourism industry and enhance the consumer and travel agent booking experience, the new system is provided by Regatta Travel Solutions.</p>
<p>&#8220;The SLHTA booking engine <a href="http://r20.rs6.net/tn.jsp?llr=yqh8l6iab&amp;et=1109321348103&amp;s=47&amp;e=001KrJ-6VXLdx40HuMFXQ_bB3VJcb81JwXNSkPaaQj3Tnaw83P06z7jlw0iy5A7IRi1dGXcFxqnAoHs5ts_HOabVEv1rEQZA1urcr0--NyREmMWJLBBTM39Zg==" target="_blank">www.bookstlucianow.com</a>gives a unique new opportunity to a broad spectrum of our members to have their accommodation and excursion product available and instantly bookable online&#8211; soon restaurants will be added also,&#8221; said Karolin Troubetzkoy, President of the SLHTA. &#8220;The SLHTA is particularly pleased that the Saint Lucia Tourist Board cooperated with SLHTA in this venture and that our booking engine has been incorporated in the SLTB destination website. We look forward to discussing more coop marketing activities with the SLTB to the benefit of our hotel and tourism industry.&#8221;</p>
<p>The new booking engine will enrich the consumer&#8217;s experience of planning a trip to Saint Lucia and will allow travel agents to book specials, provide their IATA number and information and earn commission.  &#8220;In the coming weeks, further enhancements to the engine will allow agents to be able to register and login to access special offers tailored to travel agents, track bookings and commissions, and much more,&#8221; adds Louis Lewis, Director of Tourism for the Saint Lucia Tourist Board.</p>
<p>&#8220;We are pleased to have been chosen for this project,&#8221; said Ashwin Kamlani, President of Regatta Travel Solutions. &#8220;Other Caribbean destinations have seen a high rate of return with this booking engine and we expect to replicate this success in Saint Lucia.&#8221;</p>
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<td align="left"><strong>Saint Lucia Culinary Team 2012</strong></p>
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<p>The Saint Lucia Hotel and Tourism Association (SLHTA) is proud to announce the Saint Lucia Culinary Team 2012.  The official presentation of the team was held Tuesday, February 14, 2012, during a brief ceremony at the Auberge Seraphine Conference Room.</p>
<p>Selected from a group of twenty three (23) Chefs who competed in last week&#8217;s Cook Off for one of the eight top spots on the team, the new Saint Lucia Culinary Team 2012 comprises of the following individuals:</p>
<p>Senior Chefs - Elijah Jules &#8211; (Jade Mountain); Odeen Martin &#8211; (Fire Grill); Trevor Felicien &#8211; (Sandals Grande) and Delroy Fred &#8211; (Coconut Bay)</p>
<p>Junior Chefs - Paulyn Eugene &#8211; (Windjammer Landing) and Emmerly Gerald &#8211; (The Landings)</p>
<p>Pastry Chefs - Dulish Perera &#8211; (BodyHoliday LeSport) and Allan Jn Baptiste &#8211; (Cap Maison)</p>
<p>Mr. Azeez profited the opportunity to draw attention to the fact that the team was largely made up of local chefs, many of whom had humble beginnings in the culinary field but were nevertheless quite capable of representing Saint Lucia in the international culinary arena.</p>
<p>The Team shall be meeting officially to review their calendar of events on Friday, February 24, 2012 at the Eileen Paul Boardroom at the SLHTA&#8217;s office.</p>
<p>The team will now undertake a rigorous culinary skills training and team development session. A number of training sessions and open-audience practice dinners will be hosted to facilitate team building and enhancement of their talents.  Tickets to the practice dinners will be on sale early next month.  Call the SLHTA today at 453-1811 to reserve your tickets to the first dinner.</p>
<p>For pictures of all the Saint Lucia Culinary Team events, please <strong>LIKE</strong> our Facebook fanpage at;<a href="http://r20.rs6.net/tn.jsp?llr=yqh8l6iab&amp;et=1109321348103&amp;s=47&amp;e=001KrJ-6VXLdx7Vjyany6cmaiJPfWApXssVUyzmpr8FOsocatRS4gGchsyVT5W64hUvFi9Pfl6-LEEFGcoCj2RP0Fw-RG_q-WBIR9hEFkAmLFo=" target="_blank">http://www.facebook.com/</a></p>
<p><a href="http://r20.rs6.net/tn.jsp?llr=yqh8l6iab&amp;et=1109321348103&amp;s=47&amp;e=001KrJ-6VXLdx7Vjyany6cmaiJPfWApXssVUyzmpr8FOsocatRS4gGchsyVT5W64hUvFi9Pfl6-LEEFGcoCj2RP0Fw-RG_q-WBIR9hEFkAmLFo=" target="_blank">S</a><a href="http://r20.rs6.net/tn.jsp?llr=yqh8l6iab&amp;et=1109321348103&amp;s=47&amp;e=001KrJ-6VXLdx7s6PpEGyJPE2OxhN89g2dwzCTGY3nzdvOPWhDrtbf9DCtzYigvgruPxK0dhhrDQ7ZHBXROCnyezNXIoGgQ8u7i4ZbETcJ9kNLBMqSvVG8tIg==" target="_blank">aintLuciaHotelandTourismAssociation</a></p>
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<td align="left"><strong>Supporting Culinary Development </strong></p>
<div><img src="http://ih.constantcontact.com/fs029/1109087067672/img/131.jpg" border="0" alt="" hspace="5" vspace="5" width="150" height="104" align="left" />Culinary arts on the island received a major symbolic boost as local agency, Baron Shipping and Brokerage Inc. threw its weight behind the St. Lucia Hotel and Tourism Association&#8217;s mission to use St. Lucian indigenous flavors to make the destination more attractive to the international tourism community. Amidst the challenges of the global economic crunch, Baron&#8217;s Shipping and Brokerage Inc. has vowed its commitment by signing-up as the Platinum Sponsor pledging a cash sponsorship of $10,000 EC dollars, towards Saint Lucia Culinary Team, as they make their bid for gold at the upcoming Taste of the Caribbean Culinary Competition this year, held in Miami, June 20-24.  Mr. Willibald Charles, Managing Director of Baron&#8217;s Shipping handed over the cheque to Mr. Noorani Azeez, Executive Vice President of the SLHTA at a press conference held at Auberge Seraphine on Tuesday, February 14, 2012.</p>
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<td align="left"><strong>Leading A Dynamic Industry through Turbulent Times </strong></p>
<div><img src="http://ih.constantcontact.com/fs029/1109087067672/img/132.jpg" border="0" alt="" vspace="5" width="150" height="75" align="right" />It is only two months until 1,000 tourism leaders gather in Sendai and Tokyo to discuss and debate some major issues facing the industry, during the World Travel &amp; Tourism Council&#8217;s (WTTC) 12th Global Summit. The Global Summit is the pre-eminent event in the global travel calendar each year and is attended by industry and government leaders from around the world.</p>
<p>As such, the summit offers an unparalleled platform for speakers from within and beyond our industry to share their views with an international audience of prominent business, financial, political and media leaders. This year&#8217;s Global Summit will tackle some of the biggest questions in the industry with the overall theme of &#8216;Leading a Dynamic Industry through Turbulent Times&#8217;.</p>
<p>WTTC president, David Scowsill, said: &#8220;It has been a turbulent twelve months including unrest in Africa and the Middle East, impacting on traveler patterns and, last year&#8217;s devastating earthquake in Japan. Now it is more important than ever for us to discuss on how to &#8216;Lead a Dynamic Industry through such turbulent times&#8217; and restore its economic power globally&#8230; This year&#8217;s Global Summit aims to inform the tourism industry on how this can be achieved globally.&#8221;</p>
<p>Hot topics are on the agenda for April 18<sup>th</sup> &#8211; 20<sup>th</sup>, 2012, which are designed to inform delegates how to effectively lead the industry through difficult times.</p>
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<td align="left"><strong>Communication Planning Workshop </strong></p>
<div><img src="http://ih.constantcontact.com/fs029/1109087067672/img/127.jpg" border="0" alt="" hspace="5" vspace="5" width="100" height="98" align="left" />The Saint Lucia Hotel and Tourism Association (SLHTA), has sent a representative, Ms. Zina Zita Haynes, to a two-day workshop conducted by Right Angle Imaging Inc. for Communication Planning from February 16<sup>th </sup>- 17<sup>th</sup>, 2012.</p>
<p>This workshop which provides hands on, interactive training allows participants to plan, manage and execute communication plans and respond effectively to real work-environment scenarios. The training also involves cultivating the ability to capture the vision of the desired outcome and to appreciate and master all elements of the communication process.</p>
<p>Effective communication is critical for creating valuable and enduring relationships with both internal and external stakeholders. It is even more critical for the work of social marketing to influence attitudinal change, and to ensure targeted and effective corporate social responsibility initiatives. With this in mind Right Angle Imaging, one of Saint Lucia&#8217;s leading Marketing agencies is pleased to announce the commencement of its 2012 season of Business Communication Training.</p>
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<td align="left"><strong>Independence Day Activities for the Tourism Sector </strong></p>
<div><img src="http://ih.constantcontact.com/fs029/1109087067672/img/118.jpg" border="0" alt="" hspace="5" vspace="5" width="150" height="156" align="right" />Saint Lucia will be celebrating its 33<sup>rd</sup> Independence Anniversary on February 22, 2012 under the theme<strong>&#8220;One People, One Nation &#8211; Limitless Possibilities&#8221;. </strong></p>
<p>The Saint Lucia Hotel and Tourism Association (SLHTA) in collaboration with the Ministry of Tourism, Heritage and Creative Industries and the Ministry of Agriculture, Food Production, Fisheries and Rural Development is writing to invite you to participate in a tree planting exercise scheduled for Friday 24<sup>th</sup> February, 2012. This event is designed to continue the work started last year by planting trees in areas affected by Hurricane Tomas. The tree planting programme is aimed at strengthening the natural ecosystem by restoring the forest, river beds and wildlife habitats in various communities around St. Lucia.</p>
<p>The SLHTA therefore requests your company&#8217;s participation in this exercise by sending a representative on behalf of your establishment to assist in the planting. Representatives will be asked to assemble at the SLHTA Offices at #2 Alfiona Plaza, Rodney Heights, Gros Islet along with the representative from other participating business houses at 8:30 a.m. on Friday 24<sup>th</sup> February 2012.  Transportation and refreshments will be provided for the journey to and from the tree planting site.</p>
<p>Please provide the name and contact information for your representative who will be attending.  Thank you for your kind attention.</p>
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<td align="left"><strong>Partnership With Monroe College </strong></p>
<div><img src="http://ih.constantcontact.com/fs029/1109087067672/img/119.gif" border="0" alt="" hspace="5" vspace="5" width="150" height="69" align="left" />The Saint Lucia Hotel and Tourism Association (SLHTA) met with officials from Monroe College Saint Lucia Campus on Monday, February 13, 2012, to discuss opportunities for Human Resource Development for members of the hospitality industry. The college has committed to providing support in the following areas;</p>
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<li>New scholarships for hospitality executives employed with an SLHTA member property/company.</li>
<li>Commitment to consider pledging $5,000 towards the sponsorship of Saint Lucia Culinary Team</li>
<li>Providing training in Teambuilding to the Saint Lucia Culinary Team members</li>
<li>Provide professional development training for supervisory, middle and senior level managers in the hospitality industry on a needs basis</li>
<li>Integrate into your culinary skills program, a guest lecture series to be facilitated by industry Executive Chefs</li>
<li>Continue collaboration with the SLHTA for the development of their culinary skills training program</li>
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<p>The SLHTA is very grateful for the continued support from Monroe College, and look forward to working with the institution in the future.</p>
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<td align="left"><strong>VAT Analysis </strong></p>
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<p>The Saint Lucia Hotel and Tourism Association has requested PricewaterhouseCoopers to provide an impact analysis of the Government of Saint Lucia&#8217;s White Paper for a Value Added Tax (VAT) in Saint Lucia.  The scope of the analysis would include the impact of VAT on the operations of certain sections of the SLHTA&#8217;s membership, including the accommodation sub-sector, tour operators and service providers.</p>
<p>The SLHTA has specifically requested that the analysis include a computation of the effect of the proposed VAT on a prescribed basket of goods and services utilized in the industry in Saint Lucia as well as a comparative study of the impact of the implementation of VAT regimes on the tourist industry in other Caribbean countries.</p>
<p>This week, members of the SLHTA&#8217;s Finance Committee, Mr. Noorani Azeez, Mr. Sanovnik Destang and Mr. Daniel Belizaire met with Mr. Richard Peterkin and his associates of PwC to discuss the analysis.</p>
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<td align="left"><strong>Saint Lucia Marketing Board Meets with Food and Beverage Purchasing Managers </strong></p>
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<p>The Saint Lucia Hotel and Tourism Association (SLHTA), being in receipt of a communiqué from the St. Lucia Marketing Board (SLMB), requested a meeting with Food &amp; Beverage and Purchasing Managers to sensitize properties of local efforts at candling, sanitizing and grading of all table eggs to meet the quality requirements of the Caricom Standards.  The meeting was held on 16<sup>th</sup> February 2012 at 3 p.m. at the Palm Haven Hotel, Rodney Bay, Gros Islet.  In attendance were representatives from a number of hotels from around the island.  The meeting was facilitated by representatives from the SLMB.</p>
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<td align="left"><strong>Tourism Taxi Regulatory Committe </strong></p>
<div><img src="http://ih.constantcontact.com/fs029/1109087067672/img/136.jpg" border="0" alt="" hspace="5" vspace="5" width="79" height="81" align="right" />The Saint Lucia Hotel and Tourism Association (SLHTA) was represented this week at a meeting of the Tourism Taxi Regulatory Committee (TTRC).  The meeting, which was also attended by representatives of SLASPA, NTU and the Car Rental Association was convened to review applications for reassignment of TX plates, duty free concession requests and various protocols related to the TTRC&#8217;s mandate.  The meeting was Chaired by the Permanent Secretary of the Ministry of Tourism, Heritage and Creative Industries.  SLHTA&#8217;s Executive Vice President was also in attendance.</div>
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<td align="left"><strong>Bay Gardens Beach Resort -</strong></p>
<p><strong>Independence Day Special<br />
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<td align="left"><strong>The Saint Lucia Hotel and Tourism Association Wishes All Saint Lucian As Happy 33rd Independence Anniversary</strong></p>
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		<title>The Week SLHTA February 10th, 2012</title>
		<link>http://www.slhta.org/the-week-slhta-february-10th-2012/</link>
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		<pubDate>Sat, 11 Feb 2012 14:41:33 +0000</pubDate>
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Jazz In The SouthLabowi Promotions is pleased to announce an exciting line-up forJazz in the South 2012 in Saint Lucia. Our programme starts on Tuesday 1 May with a free concert on the beautiful Rudy John Beach in Laborie, featuring the Caribbean launch of Cameron Pierre&#8217;s latest CD [...]]]></description>
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<td align="left"><strong>February 10, 2012</strong></td>
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<td align="left"><strong>Connect To US</strong></p>
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<td align="left"><strong>Jazz In The South</strong><img src="http://ih.constantcontact.com/fs029/1109087067672/img/114.png" border="0" alt="" vspace="5" width="131" />Labowi Promotions is pleased to announce an exciting line-up for<a href="http://r20.rs6.net/tn.jsp?llr=yqh8l6iab&amp;et=1109272568834&amp;s=46&amp;e=001CIxeyKAjyUSkEnQOONIPg2JWzPpT-qO77rC6b2NoBPJna-5uRyM9LkjT3m27TVosI0-OtpWsapaX1LRIQWDetfFCzO-jBNkUETD3UhXcjWBD9QrLF0TJ6Q==" target="_blank">Jazz in the South</a> 2012 in Saint Lucia. Our programme starts on Tuesday 1 May with a free concert on the beautiful Rudy John Beach in <a href="http://r20.rs6.net/tn.jsp?llr=yqh8l6iab&amp;et=1109272568834&amp;s=46&amp;e=001CIxeyKAjyUSwvyU4xVRx9lX_ry0M98rvAB7XILkehwR8bKv1NpDpl_D77FPw_-SGbpVpeevSQpiNYjtpg53b0tiSqrXlQNrmmf--gadSWYIyzPcOH__teQ==" target="_blank">Laborie</a>, featuring the Caribbean launch of Cameron Pierre&#8217;s latest CD Radio Jumbo; the Laborie Steel Pan Project, collaboration between Congolese Maryse Ngalula, French saxophonist Jean-Rémy Guédon and Saint-Lucian drummer Ricardo Francois, as well as the Alibi Trio.</p>
<p>On 4 and 6 May, Jazz in the South will move to Coconut Bay Resort and Spa in Vieux Fort for two concerts that will feature some of the most innovative musicians on the Caribbean jazz scene, including Haitian Mushy Widmaier, Paris-based quartet Sakésho with Andy Narell, Mario Canonge, Michel Alibo and Gregory Louis, Saint Lucian groups Sisterhood and Rupert Lay Qtet, Alchimik&#8217;s from Guadeloupe and Black Antz from the Saint Lucia School of Music. Jazz in the South will end on the evening of 6 May on a very high note with Martinican zouk masters Gil Tony&#8217;k, featuring Tony Chasseur and Gilles Voyer.</td>
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<td align="left"><strong>Destination Wedding Show</strong>Travel Sensations is part of Ensemble Travel Group and they are one of Ensemble&#8217;s top 25 producing agencies in Canada. SLTB Canada took part in the first annual Travel Sensations&#8217; Destination Vows Wedding Tadeshow. This took place</p>
<p>Tuesday January 24<sup>th</sup>2012. The destination wedding &amp; honeymoon tradeshow consisted of a Saint Lucia table to promote the destination and an opportunity to also do a 10 minute presentation to consumers attending the event. This inaugural affair saw 40 couples attend, 14 exhibitors in total including Air Canada Vacations, Transat Holidays, WestJet Vacations, competing destinations (St Kitts, USVI, Jamaica), cruise lines and resorts. &#8211; a great showing for an agency event.</p>
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<td align="left"><strong>Taiwan Scholarship</strong>The 2012 Taiwan and ICDF scholarship programmes will be providing golden opportunities to young talented Saint Lucian to study in Taiwan for Bachelor, Master and PhD degrees. Applications will be accepted from February 01<sup>st</sup> &#8211; 25<sup>th</sup>, 2012.</p>
<p><strong>Taiwan Scholarship</strong>programme; visit the Embassy&#8217;s website:</p>
<p><a href="http://r20.rs6.net/tn.jsp?llr=yqh8l6iab&amp;et=1109272568834&amp;s=46&amp;e=001CIxeyKAjyURxJIGGurA4SVprhCfgEHjG8DJO7VvBgDyx2PKn60T0MxmIfJ-IGxYMmiPz_EPYqlPtZ5CriLul92CFv_IL7fdfa29mEURxSwXniWXNQ_xuOwzDcOUTDsXL" target="_blank">taiwanembassy.org</a> to fill in the application form and deliver it with a copy of the highest education certificate and transcript authenticated by the Ministry of Education, Human Resource Development and Labor Police Clearance Letter to the Embassy before February 25, 2012.</p>
<p><strong> </strong></p>
<p><strong>ICDF Scholarship</strong>programme; are requested to complete the following two applications forms, 1) the university application form (could be downloaded from the websites of the universities), 2) the ICDF Scholarship application form from ICDF website:</p>
<p><a href="http://r20.rs6.net/tn.jsp?llr=yqh8l6iab&amp;et=1109272568834&amp;s=46&amp;e=001CIxeyKAjyURWnrCaC0duzCH_zEFEZYnLQJ3E5zwuIuEfzLtCPq3pruVP0at2vki2p4PeiwrPaZI7mlC0XfL7Kw-QDFHDWpVH-tMBalQrHHpdpZ9i06gATsqL8GZu5Q-XWoQcrSJTtLk=" target="_blank">icdf.org.</a> and send the two application forms together with a copy of the highest education certificate and a transcript authenticated by the Ministry of Education, Human Resource Development and Labor Police Clearance Letter to the Embassy before February 25, 2012.</td>
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<td align="left"><strong>Positive Planning</strong></p>
<div><img src="http://ih.constantcontact.com/fs029/1109087067672/img/47.jpg" border="0" alt="" vspace="2" width="131" /></div>
<p>Building projects undertaken by hotel are an opportunities for built-in efficiency, which can reduce on energy and water by up to 50%</p>
<p>Energy and water-efficient features should be incorporated during design of construction, expansion or refurbishment plans. Efficiency measures designed in early are less costly, more effective and reduce the size, capacity and initial cost of systems and equipment. The attached DVD includes a list of detailed actions for your architect/s reference.</td>
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<td align="left"><strong>This Valentines Day, If you can&#8217;t go to Paris, then Paris will come to you!</strong></p>
<div>The open air ceinema at the Pigieon Island National Landmark, presents a double feature tribute to the city of Love &amp; Romance.</div>
<div>We start at 7:00pm with the Audry Hepburn/ Carey Grant classic, Charade. followed by 9:00pm, by the soon to be classic, Paris, Je T&#8217;Amie (Rated R)</div>
<div>Admission: $15.00</div>
<div>Nationl Trust Member: $10.00 (with vaild SLNT card)</div>
<div>Refreshments and snacks on sale.</div>
<div>Bring along a blanket or a beach towel to sit on.</div>
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<td align="left"><strong>The Sizzling Culinary Cook-Off Competition </strong></p>
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<img src="http://ih.constantcontact.com/fs029/1109087067672/img/102.jpg" border="0" alt="" hspace="5" vspace="5" width="133" height="100" align="right" />Flames, Smoke, Sizzle, Chop-Chop, among all the tasty ingredients used  in the creation of some of twenty two delicious dishes and culinary masterpieces at the Saint Lucia Hotel and Tourism Association&#8217;s (SLHTA) Team Saint Lucia Culinary Competition Cook-Off.</p>
<p>The much anticipated competition was held at Sandals Grande on February 07, 2012 and specially invited guests got the pleasure of witnessing the efforts of 22 local chefs competing for a spot on Team Saint Lucia 2012. The event was set against a backdrop of melodious steel-pan music, chilled beverages, the aroma of cultivated spices, delightful treats and healthy eats, placed on demonstration by the event&#8217;s sponsors. The media support for the initiative was tremendous and left our chefs feeling like true National Culinary Superstars!</p>
<p>The competition included the concept of a Mystery Basket, where mandatory items for the chefs included, ginger, pineapple, a citrus and a protein and for the pastry chefs included, rum, banana and chocolate. This allowed for some very creative dishes of which no two concepts were identical.</p>
<p>The judges have deliberated on the results and our <strong><em>Team Saint Lucia 2012</em></strong> has been selected. The results will be revealed at a press briefing on Tuesday 14 February 2012.</p>
<p>In the meantime, feast your eyes and view a sample of the dishes on our Facebook Fan Page and LIKE your favorite dishes at <a href="http://r20.rs6.net/tn.jsp?llr=yqh8l6iab&amp;et=1109272568834&amp;s=46&amp;e=001CIxeyKAjyURaWYVfb5b-Y6rDTf321eQF4qcLPSLhXTDW5GVKZUJT5NFzyx0-V1cq4fH6xGEzAeYPgNvzN-H2PDE_VOSSL3Hn4XkS4k5IPgXjnmTl9NaYAFQWsIYg-fKcZTOg5xuXnmEwOBFNEpWvrrZaKYx0jKJz" target="_blank">http://www.facebook.com/</a></p>
<p><a href="http://r20.rs6.net/tn.jsp?llr=yqh8l6iab&amp;et=1109272568834&amp;s=46&amp;e=001CIxeyKAjyURaWYVfb5b-Y6rDTf321eQF4qcLPSLhXTDW5GVKZUJT5NFzyx0-V1cq4fH6xGEzAeYPgNvzN-H2PDE_VOSSL3Hn4XkS4k5IPgXjnmTl9NaYAFQWsIYg-fKcZTOg5xuXnmEwOBFNEpWvrrZaKYx0jKJz" target="_blank">SaintLuciaHotelandTourismAssociation</a>.</p>
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<td align="left"><strong>Appetizing Dishes from the Cook-Off</strong></p>
<div><img src="http://ih.constantcontact.com/fs029/1109087067672/img/99.jpg" border="0" alt="" vspace="5" width="376" /> <img src="http://ih.constantcontact.com/fs029/1109087067672/img/100.jpg" border="0" alt="" vspace="5" width="174" height="91" /> <img src="http://ih.constantcontact.com/fs029/1109087067672/img/100.jpg" border="0" alt="" hspace="5" vspace="5" width="171" height="89" /></div>
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<td align="left"><strong>Travel Choice Award -<br />
Luxery Resort in the Caribbean </strong></p>
<div><img src="http://ih.constantcontact.com/fs029/1109087067672/img/104.jpg" border="0" alt="" hspace="5" vspace="5" width="168" height="199" align="left" /></p>
<p>The Landings Saint Lucia &#8211; A Rock Resort, one of the islands preeminent luxury beach front resorts, has won a Travellers&#8217; Choice Award as the fifth Luxury Resort in the Caribbean for 2012, and #1 Luxury Resort in Saint Lucia. The award is the highest honor a hotel can receive from the TripAdvisor community, and is based on the reviews and opinions of millions of travelers. It is awarded only to a very select and distinguished group of hotels.</p>
<p>The Landings is boasting that not only has it survived the international recession but has emerged with growing resort occupancy and its first beach front condo sale in over two years. &#8220;Prior to the international economic recession, The Landings outsold all other island developments combined for several years,&#8221; said Frank Heaps, The Landing founder. &#8220;While we did not anticipate the recession or make provision for it in our financing, and regret having had to delay some of our payables, I take great pride in our creation of millions of hours work for St. Lucians and being able to preserve most of our jobs through that recession.&#8221; Currently there are about 200 jobs at The Landings, and the management has attributed this success mainly to the dedication and excellent service provided by its staff.</p>
<p>The merits of The Landings include its beautiful site, high quality design, unique construction and exceptional staff. The resort has been recognized with international awards for the Best Caribbean Development and Best Marina Development worldwide, and won another international award recently for Best Apartment in the Americas.</p>
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<td align="left"><strong>JustTickets </strong></p>
<div><img src="http://ih.constantcontact.com/fs029/1109087067672/img/105.jpg" border="0" alt="" hspace="5" vspace="5" width="116" height="122" align="right" />Labowi Promotions is pleased to announce an exciting line-up for <a href="http://r20.rs6.net/tn.jsp?llr=yqh8l6iab&amp;et=1109272568834&amp;s=46&amp;e=001CIxeyKAjyUSkEnQOONIPg2JWzPpT-qO77rC6b2NoBPJna-5uRyM9LkjT3m27TVosI0-OtpWsapaX1LRIQWDetfFCzO-jBNkUETD3UhXcjWBD9QrLF0TJ6Q==" target="_blank">Jazz in the South</a> 2012 in Saint Lucia. Our programme starts on Tuesday 1 May with a free concert on the beautiful Rudy John Beach in <a href="http://r20.rs6.net/tn.jsp?llr=yqh8l6iab&amp;et=1109272568834&amp;s=46&amp;e=001CIxeyKAjyUSwvyU4xVRx9lX_ry0M98rvAB7XILkehwR8bKv1NpDpl_D77FPw_-SGbpVpeevSQpiNYjtpg53b0tiSqrXlQNrmmf--gadSWYIyzPcOH__teQ==" target="_blank">Laborie</a>, featuring the Caribbean launch of Cameron Pierre&#8217;s latest CD Radio Jumbo; the Laborie Steel Pan Project, collaboration between Congolese Maryse Ngalula, French saxophonist Jean-Rémy Guédon and Saint-Lucian drummer Ricardo Francois, as well as the Alibi Trio.</p>
<p>On 4 and 6 May, Jazz in the South will move to Coconut Bay Resort and Spa in Vieux Fort for two concerts that will feature some of the most innovative musicians on the Caribbean jazz scene, including Haitian Mushy Widmaier, Paris-based quartet Sakésho with Andy Narell, Mario Canonge, Michel Alibo and Gregory Louis, Saint Lucian groups Sisterhood and Rupert Lay Qtet, Alchimik&#8217;s from Guadeloupe and Black Antz from the Saint Lucia School of Music. Jazz in the South will end on the evening of 6 May on a very high note with Martinican zouk masters Gil Tony&#8217;k, featuring Tony Chasseur and Gilles Voyer.</p>
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<td align="left"><strong>New Golden Age of Travel </strong></p>
<div><img src="http://ih.constantcontact.com/fs029/1109087067672/img/107.jpg" border="0" alt="" hspace="5" vspace="5" width="103" height="100" align="left" />Marriott International has called for a &#8220;New Golden Age of Travel&#8221; in a study commissioned by the company that was released at the World Economic Forum. The study revealed that international travel is considered more important than the Internet, TV and movies or political diplomacy at stimulating the economy and breaking down cultural barriers. This call for a golden age comes a little more than a week after the <a href="http://r20.rs6.net/tn.jsp?llr=yqh8l6iab&amp;et=1109272568834&amp;s=46&amp;e=001CIxeyKAjyUQgS_Ijm8JFpeGwsVhwg7GzR135daTaP6IcDN8pFHB587LO_sJqowj8QBPegjxFdgnsSKiQiNYirL2k7hJseB38LJPwCdODmmB5fTfxRQHizbygF1Y4_idvT3Ghi1j7XNAnqNqeagerymPfAFhKR9Z9aCbVs3rqAhqACcdQ4k5kDUOBJfD2HbJJCJMmSJ-onkSaMr14bPMFZbPpYOUi-kuS" target="_blank">United Nations World Tourism Organization&#8217;s World Tourism Barometer forecasted that international tourism would reach 1 billion in 2012</a>. At the same time, President Obama&#8217;s <a href="http://r20.rs6.net/tn.jsp?llr=yqh8l6iab&amp;et=1109272568834&amp;s=46&amp;e=001CIxeyKAjyURp_5kVaShTeZHITDiDn5mlOs3Awr8hvAUupLrWHwdz2Iik-D7VoqlFWv5R-QoQt8BHDsdWztNrwzd_r7LG-Wvtq_YDq8ToiO0d8nDWEn3clzxAY44N86NBH7ll8CuQfvwo8xPcI9NDZFgRN08jyAv0XGTgOaP4gTyTTCMb2rOBImPrW_fejF-UygFzWT1uWyq2Xnv-yaK_3QEKApFH-fZKCiCuAmmUG_j1q_PFCKjsng==" target="_blank">plan to increase travel to the U.S.</a> and the <a href="http://r20.rs6.net/tn.jsp?llr=yqh8l6iab&amp;et=1109272568834&amp;s=46&amp;e=001CIxeyKAjyUTK09P6vEugJrz6IzSkvn6vW1GC7wJH96ypermHpK3W4AypLY6hyu3UpsN66-Pl_bPNNhwT_t2F5XCQq_7kZTilvVvMl0EguPeLgBVdYbRGS2sz-PlkAPLzyvCJ8yG1wepHq6y7PLsa9bJawcsQNq0HlU9POqNpjAd9zA7Xe4WyKqO0ZIaC0qZz8Kpw1492ZanhOBGqMbtUzg==" target="_blank">subsequent outpouring of support from the travel industry</a> have highlighted the travel sector&#8217;s importance to the economy. According to the World Travel and Tourism Council (WTTC), the industry is predicted to contribute an extra 69 million net jobs by 2021, while the industry&#8217;s share of global GDP is forecast to rise by 4.2 percent annually to $9.226 trillion by 2021.</p>
<p>&#8220;I believe we are entering a &#8216;Golden Age of Travel,&#8217; where opportunities to do business and travel abroad are opening up like never before,&#8221; said Arne Sorenson, Marriott International&#8217;s CEO-elect and current president. &#8220;Travel opens up your mind, your heart and your wallet. This survey shows it is also a powerful form of soft diplomacy in the world today.&#8221; &#8220;We already knew that travel and tourism have a major impact on the economy, but now we also know that it can change people&#8217;s views worldwide,&#8221; says Mark Penn, CEO of Penn Schoen Berland and CEO of Burson-Marsteller.  &#8220;International travelers advance people&#8217;s understanding of different cultures and reinforce all that we as humans have in common with each other.&#8221;</p>
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<td align="left"><strong>OECS Air Transport </strong></p>
<div><img src="http://ih.constantcontact.com/fs029/1109087067672/img/110.jpg" border="0" alt="" hspace="5" vspace="5" width="100" height="39" align="right" />Ministers of Tourism and Civil Aviation across OECS Member States have converged to discuss and devise strategic solutions to tourism and aviation issues and challenges currently confronting the Eastern Caribbean. The meeting was held yesterday, Thursday, February 9, 2012 in Saint Vincent.</p>
<p>This Joint Meeting, which was chaired by the Prime Minister of St. Vincent and the Grenadines Dr. Ralph Gonsalves, was deemed important given that not all Ministers of Tourism in the OECS are assigned the Civil Aviation portfolio.</p>
<p>The meeting was formulated in response to a decision taken at the OECS Council of Tourism Ministers at its 10<sup>th</sup>Meeting and subsequently endorsed by the OECS Ministerial mandate, is to address matters geared towards improving the attractiveness of the OECS airspace and accessibility of destinations, in order to increase air passenger traffic in the region. More specifically, the Ministers will seek to indentify priority areas for joint action including the development of a Common OECS Air Transport Policy and the preparation of airlift capacity studies to empirically assess the air service needs of the airlift.</p>
<p>Another matter to be discussed is the implementation of relevant aspects of the San Juan Accord, which is a set of decisions taken by Ministers with responsibility for Tourism and International Transport of member countries of the Caribbean Tourism Organization (CTO), in San Juan, Puerto Rico in October 2007, when the Ministers met to discuss proposals for restructuring the region&#8217;s air transport.</p>
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Saint Lucia Tourism Week In Review </strong></p>
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<p>Wednesday, February 08, 2012</p>
<p>The Yachting Sector is expected to receive a boost after Cabinet Conclusion 717 of 2011 was approved last year August. The Cabinet Conclusion will serve as an enhancer &#8211; providing opportunities for more local involvement into the sector. Benefits such as home porting a yacht and increased charter companies are expected to benefit the country directly.</p>
<p>2011 was reportedly a great year for the yachting sector with a 2% increase at the two of the island&#8217;s marinas &#8211; the IGY Rodney Bay Marina and the Marigot Bay Marina, by the Director of Yachting &#8211; Cuthbert Didier. With the approval of Cabinet Conclusion 717, Mr. Didier is expecting more good news this year. Ministry of Tourism expects the new Conclusion to lead to a 15% growth in the local yachting sector. Mr. Didier says that the Conclusion seeks to expand on the sector and make it more competitive through a number of incentives. These include longer stays of visitors and 100% import duty and consumption tax for foreign and St. Lucian nationals.</p>
<p>Mr. Didier also states that the conclusion should also serve as motivation for people to increase the amount of charter companies on the island. IGY Marina&#8217;s General Manager, Mr. Adam Foster commended Mr. Didier and the Government for its implementation. A total of 42,000 visitors and 8,086 yachts arrived in St. Lucia last year.</p>
<p>Creative Industries Minister Lorne Theophilus says the difficulties associated with getting government funding for Carnival is a thing of the past. In the recent years the Cultural Develop Foundation under the management of Kennedy &#8220;boots: Samuel experiences severe cash flow problems in organizing and executing Carnival. So much so that in one year events like Panorama were not held.</p>
<p>Hon. Theophilus says this government will ensure there is budgetary allocation for Carnival, a move designed to ensure the summer festival is well funded and executed. The Minister has also states that the challenge for government in the newly established Creative Industries Ministry, is to deliver in what is a very broad industry, which is important to the livelihood of many talented St. Lucians.</p>
<p>Thursday, February 09, 2012</p>
<p>Saint Lucia will celebrate its 33<sup>rd</sup> anniversary of Independence on February 22, 2012. The commemoration of the island&#8217;s independence anniversary will be hosted under the theme, &#8220;One People, One Nation, Limitless Possibilities&#8221;.</p>
<p>Darrel Montrope is the Permanent Secretary of Special Initiatives in the office of the Prime Minister is the Chairperson of this year&#8217;s Independence Committee. He says this year&#8217;s Independence anniversary celebrations are wide ranging, from award ceremonies, to concerts, rallies and food fairs. Mr. Montroupe says in light of dwindling participation in Independence anniversary activities, this year&#8217;s calendar of events aims to generate greater participation.</p>
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		<title>The Week at SLHTA February 3rd, 2012</title>
		<link>http://www.slhta.org/the-week-at-slhta-february-3rd-2012/</link>
		<comments>http://www.slhta.org/the-week-at-slhta-february-3rd-2012/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 19:29:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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February 03, 2012















































Fast Ferry Service Coming to Eastern Caribbean
&#8220;A Fast Ferry service for the Eastern Caribbean is to be established!&#8221; Trinidad and Tobago Transport Minister, Devant Maharaj announced Thursday, January 26, 2012.
Speaking at the post-Cabinet news conference, Maharaj said the company managing the service, Fast Caribbean Ltd, has agreed to provide 100,000 seats per year [...]]]></description>
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<td align="left"><strong>February 03, 2012</strong></td>
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<div><strong>Fast Ferry Service Coming to Eastern Caribbean</strong></div>
<p>&#8220;A Fast Ferry service for the Eastern Caribbean is to be established!&#8221; Trinidad and Tobago Transport Minister, Devant Maharaj announced Thursday, January 26, 2012.</p>
<p>Speaking at the post-Cabinet news conference, Maharaj said the company managing the service, Fast Caribbean Ltd, has agreed to provide 100,000 seats per year at a special price of US$10 a ticket. A Cabinet appointed team is in negotiations with the company to set up the ferry service.&#8221; He stressed though that the initiative was a private sector one and that Government would be putting no cash in the service. Phase one of the service will offer trips to the islands of Grenada, St Vincent and the Grenadines, St Lucia and Barbados with headquarters in Trinidad.</p>
<p>Maharaj said a minimum capital start up of $12 million was required for the service, but he noted that the private sector team was proposing to raise some $20 million. The catamarans would leave the Port of Port of Spain at 6 a.m. and arrive in Barbados (the last stop on its route) at 6 p.m.</p>
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<td align="left"><strong>Dear Member,</strong></p>
<p>Do you know a friend, family member, or work colleague whom you think will support the work of the Saint Lucia National Trust? All Members of the Trust who refer someone to sign up during February to be a part of our efforts to conserve Saint Lucia&#8217;s natural and cultural heritage can win big!</p>
<p>Simply refer someone by forwarding us their phone number or email address and we will contact them. Once that person signs up, your name will be entered for the grand draw on March 2<sup>nd</sup> for a chance to win fabulous prizes.</p>
<p>The Referral Programme runs between February 1<sup>st</sup> and the 29<sup>th</sup>. Membership packages start as low as $25 EC!  Visit<a href="http://r20.rs6.net/tn.jsp?llr=yqh8l6iab&amp;et=1109217983560&amp;s=46&amp;e=001fm4P6EAzuFhcfS7oK0Q4E-TMIy8V8myDykp8mBjpXDNyyE5MUqEzrOph46MrezbQrxajtAc6N9iL3df7jIaipEooLu2SBejyzAwKsFs4VFqnEPa6QHyGrQ==" target="_blank">www.slunatrust.org</a>or call 452-5005 for more details.</td>
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<td align="left"><strong>ILTM America</strong>We are delighted to announce the launch of our new exclusive luxury travel summit - <strong>ILTM Americas</strong>. Taking place from 1 &#8211; 3 Oct 2012, ILTM Americas will showcase the world&#8217;s most indulgent luxury travel experiences to 100 hand-picked VIP Buyers from across North &amp; South America. With this direct entry into the Americas market, ILTM Americas will give international suppliers a greater exposure to the exceptional buying power from North, South and Central America. As demand to attend ILTM from South &amp; North American Buyers outweighs capacity, ILTM Americas will provide the perfect opportunity for luxury suppliers to meet with those VIP Buyers who do not normally<em> </em>attend ILTM, certain in the knowledge that only the best travel experts will be invited to attend.</td>
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<td align="left"><strong>Are You Ready For SLHTA&#8217;s<br />
Team Saint Lucia Cook-Off</p>
<p></strong><strong> </strong></p>
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<p>The SLHTA has begun preparing for this year&#8217;s edition of the CHTA&#8217;s Taste of the Caribbean Culinary Competition to take place in Miami from June 20-24<sup>th</sup>, 2012. As part of the selection process to establish a final team and identify a cadre of reserved chefs, we invited member hotels and restaurants to nominate employees in the culinary field, who will be competing in a Cook-Off on February 07, 2012 at the Sandals Grande St. Lucian Spa and Beach Resort.</p>
<p>This year, the SLHTA will be hosting a Welcome Cocktail which will feature a number of complementary tastings of food and beverage samples provided by sponsors.  A total of 19 chefs and 4 pastry chefs from 10 hotels and 3 restaurants will be vying for an opportunity to make the team.</p>
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<td align="left"><strong>Top Caribbean All Inclusive Resort </strong></p>
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<p><img src="http://ih.constantcontact.com/fs029/1109087067672/img/94.jpg" border="0" alt="" hspace="5" vspace="5" width="90" height="170" align="right" />A little known gem on the island of Saint Lucia has beaten out the much more well-known properties for the prize as the best all-inclusive resort in the Caribbean.</p>
<p>The East Winds Inn resort topped the category in the 2012 TripAdvisor Travelers&#8217; Choice awards and was also named the number three all-inclusive resort in the world.</p>
<p>General manager Gareth Leach, in his 21st year at the resort, said more than 50 percent of his first time visitors become repeat guests &#8211; &#8220;a true testament to the quality of our offering.</p>
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<td align="left"><strong>Freedom Bay -<br />
Eco-Friendly Piton Hotel</strong></p>
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<p><img src="http://ih.constantcontact.com/fs029/1109087067672/img/91.jpg" border="0" alt="" hspace="5" vspace="5" width="206" height="105" align="left" />St Lucia has just a handful of high-end resorts, and likewise a handful of high-end property developments, but Freedom Bay, where work is just beginning, is looking like a game changer in terms of both. Set to make the most of the natural charms of the island, the resort should be up and running by the end of next year, 2013.</p>
<p>So far the south of the island has been less developed, and there is certainly less there currently for those looking towards the luxury end, and it is to the south that the team behind Freedom Bay selected the site for its project &#8211; directly at the foot of The Pitons. Recognizable the world over, The Pitons are a UNESCO World Heritage Site, and even more beautiful in real life than they are on film or postcards. Freedom Bay has a naturally peaceful, and visually stunning secluded location.  It will also be the first ever Six Senses hotel in the Caribbean offering 53 detached one and two-bedroom hotel villas, plus an exclusive private residential estate of 48 three and four bedroom super luxury villas and 62 various sized apartments, all with concierge service.</p>
<p>The hotel is likely to be run along similar lines to the luxury eco resorts that Six Senses has already developed. With everything developed as part of the eco-sensitivities the company employs in all its projects, Freedom Bay will also be the last name in luxury for the island. A champagne bar in a circular design will float out on the water, reachable by a walkway over the sea below the Pitons themselves. The spa will incorporate the natural water running through the estate, as well as the extraordinary properties of volcanic mud. The restaurants will champion local produce &#8211; an organic garden has been planned just behind the Benny&#8217;s, a tiny local restaurant already built into the foot of petit piton which is firmly staying put.</p>
<p>Three-and four-bedroom villas will have balconies, infinity pools and nearly 4,000sq ft of interior space, with another 3,000sq ft of exterior space. Appliances will be state-of-the-art and Freedom Bay are looking at the Greenest possible options from the moment of the groundbreaking. State of the art plans will harness cutting edge technologies to ensure the project is as environmentally friendly as possible.</p>
<p>Land plot prices start from US$500,000 and residential estate buyers can effectively buy this plot and then build a property at cost &#8211; likely to be around £2m in total for a four bedroom villa. These properties are being released on a phased basis and there are just ten of these land plots available at the current time with more to come later. Owners of private residences will be able to rent out their property on a 50-50 basis with the hotel, or keep it as a private residence.</p>
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<td align="left"><strong>Sustaining Natural Resources </strong></p>
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<h2>Held in Bridgetown, Barbados, the Caribbean&#8217;s tourism planners, policymakers and stakeholders will receive valuable guidance on how to sustain the region&#8217;s resources in the context of climate change, at the Caribbean&#8217;s premier sustainable tourism gathering in April.</p>
<p>The <em>13<sup>th</sup></em> <em>Annual Caribbean Conference on Sustainable Tourism (STC-13) </em>- to be held in Guyana from 15 to 18 April &#8211; will focus on effective ways to monitor and manage the use of the region&#8217;s natural resources to limit depletion while maximizing the socio-economic benefits of tourism.</p>
<p>The Caribbean Tourism Organization (CTO), which organizes the conference, has chosen as its theme, <em>Keeping the Right Balance: Sustaining our Resources.</em> The CTO explains that because the natural environment &#8211; including coastal areas, coral reefs, wetlands, mountains, volcanoes, terrestrial and marine biodiversity, as well as the national and marine parks &#8211; serves as a major tourism pull, it&#8217;s imperative that action is taken to sustain these resources.</p>
<p>&#8220;The theme of STC-13 will therefore highlight best practices in how this requirement can be fulfilled in the context of climate change adaptation and mitigation efforts within the Caribbean and beyond. It will also provide valuable guidance on investing in, developing and marketing sustainable tourism products that can assist in sustaining our resources,&#8221; said Gail Henry, the CTO&#8217;s sustainable tourism product specialist.</h2>
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<td align="left"><strong>Caribbean Airlines </strong></p>
<div><img src="http://ih.constantcontact.com/fs029/1109087067672/img/95.png" border="0" alt="" vspace="5" width="160" height="71" align="left" />With the Trinidad and Tobago government actively courting new trade linkages with growing economic superpower India, measures are being put in place to ensure regular airlift between the two countries. Transport Minister Devant Maharaj announced this week that the way has been paved for Caribbean Airlines (CAL) to fly from Trinidad to India and vice versa.<br />
Maharaj explained that negotiations for the air link between Trinidad and Tobago and the sub-continent had been going on for years. He termed the new agreement a &#8220;significant landmark&#8221; as not only would it allow CAL to fly to Delhi, bringing tourists and business people from India to the Caribbean nation, but through CAL&#8217;s route operations, it also opened up markets in Latin and South America to the East Asia. These air links are being strategically made to those emerging economies that have been globally recognized as the economies that will be leading in the future, if not presently.&#8221;</p>
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		<title>Welcome our new EVP</title>
		<link>http://www.slhta.org/welcome-our-new-evp/</link>
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		<pubDate>Tue, 17 Jan 2012 22:21:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News & updates]]></category>

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		<description><![CDATA[The Saint Lucia Hotel and Tourism Association (SLHTA) is pleased to announce the appointment of Mr. Noorani Azeez as its new Executive Vice President, effective 10 January 2012.  Mr. Azeez joined the SLHTA in 2009 and prior to his appointment as EVP served as its Deputy Executive Vice-President and Manager for Finance and Administration.
High on [...]]]></description>
			<content:encoded><![CDATA[<div>The Saint Lucia Hotel and Tourism Association (SLHTA) is pleased to announce the appointment of Mr. Noorani Azeez as its new Executive Vice President, effective 10 January 2012.  Mr. Azeez joined the SLHTA in 2009 and prior to his appointment as EVP served as its Deputy Executive Vice-President and Manager for Finance and Administration.</div>
<p>High on the agenda of priorities for Mr. Azeez and the SLHTA are issues of human resource development of our workforce, greater engagement of industry partners in crafting strategies for aggressively marketing the destination, reducing the high cost of production and creation and implementation of standards for operators in the industry.</p>
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		<title>New to SLHTA</title>
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		<pubDate>Tue, 17 Jan 2012 22:01:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News & updates]]></category>

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		<description><![CDATA[This week, the SLHTA Secretariat was pleased to welcome on board another member of staff, Ms. Yola St. Jour, as the new Finance and Administration Officer. Ms. St. Jour has gained immense professional experience over a six year period within the Hotel Industry, working at four plus star Resorts closely within all key departments, with her [...]]]></description>
			<content:encoded><![CDATA[<div>This week, the SLHTA Secretariat was pleased to welcome on board another member of staff, Ms. Yola St. Jour, as the new Finance and Administration Officer. Ms. St. Jour has gained immense professional experience over a six year period within the Hotel Industry, working at four plus star Resorts closely within all key departments, with her main focus as the Reservations Manager and gaining most of her experience during her tenure at Cotton Bay. Her key strengths are Administration and Management, being exceptional in organization and human resource capacity roles.</div>
<div>Ms. St. Jour&#8217;s key role at the SLHTA is to assist the Executive Vice President in managing the Personnel and Administrative functions, implementing specific projects designed to advance the goals of the Association and also cooperate with sub-committees of SLHTA.</div>
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		<title>Meet Gwen Feliciano</title>
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		<pubDate>Tue, 17 Jan 2012 22:00:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News & updates]]></category>

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		<description><![CDATA[Elite Island Resorts Caribbean (EIRC), a collection of premium beachfront resorts in the Caribbean region has recently announced the appointment of Ms. Gwenn Feliciano as Director of Sales and Marketing.
Ms. Feliciano brings in 15 years of industry experience to her new role and is placed in charge of assisting the promotion and marketing of the company&#8217;s ever-growing portfolio [...]]]></description>
			<content:encoded><![CDATA[<p>Elite Island Resorts Caribbean (EIRC), a collection of premium beachfront resorts in the Caribbean region has recently announced the appointment of Ms. Gwenn Feliciano as Director of Sales and Marketing.</p>
<p>Ms. Feliciano brings in 15 years of industry experience to her new role and is placed in charge of assisting the promotion and marketing of the company&#8217;s ever-growing portfolio and also specializing in resort destinations in <a rel="nofollow" href="http://www.travelagentcentral.com/saint-lucia/st-lucias-upside" target="_blank">St. Lucia</a>, Anguilla, Barbados, Grenada, Nevis and the British Virgin Islands.</p>
<p>Ms. Feliciano, a recognized leader in Resort Sales and Marketing, has already begun major contributions to the EIRC and such expertise was demonstrated in the recent acquisition of Almond Morgan Bay Saint Lucia located at Choc.</p>
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		<title>Events Committee Meet</title>
		<link>http://www.slhta.org/events-committee-meet/</link>
		<comments>http://www.slhta.org/events-committee-meet/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 22:30:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News & updates]]></category>

		<guid isPermaLink="false">http://www.slhta.org/?p=4552</guid>
		<description><![CDATA[Thursday, January 12, 2011, the SLHTA&#8217;s Events Committee met to discuss the association Calendar of Events for 2012. A very engaging meeting as our social experts discussed, moved and included events best suited for the month and beneficial to our member and wider public of St. Lucia.

Heavy on our calendar this year are many development [...]]]></description>
			<content:encoded><![CDATA[<div>Thursday, January 12, 2011, the SLHTA&#8217;s Events Committee met to discuss the association Calendar of Events for 2012. A very engaging meeting as our social experts discussed, moved and included events best suited for the month and beneficial to our member and wider public of St. Lucia.</div>
<div>
<p>Heavy on our calendar this year are many development workshops for hotel and allied members, as the need for greater training is recognized by the association. After through discussion of our contribution to Human Development, the association has spare-headed n CSR initiative to pay greater attention to school-children of our members and also the well-deserved inclusion of scholarship programs.</p>
<div>Along Human Development, community outreach programs and partnerships with various organizations such as NCF and SLTB were added to the agenda. The highlight of the meeting was the mach awaited come-back of Miss SLHTA into the calendar with the new tentative date set at June 16, 2012. The association is committed to seeing all events and workshops through while creating an impact on our members</div>
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