Sacred Cows is among the newest member of the SLHTA. As well as specialising in sports and project management, the company has extensive international knowledge in tourism and event management, marketing, and communications. Sacred Cows founding director Nova Alexander, who recently returned to Saint Lucia having run a successful hotel and destination representation company in the UK, has a seasoned track record in tourism, sports and event management and is also founding director of the Sacred Sports Foundation, a subsidiary and St. Lucia-based charity established to provide developmental programmes through sports programmes for disadvantaged youth.  In June the Foundation held its first sports coaching programme.